InNeMa GmbH stands for the Institute for New Markets, which was founded by Prof. Dr. Philipp von Carlowitz (ESB Business School, Reutlingen University, Germany). The goal of InNeMa is to support our customers in generating sustainable growth in New Markets.

New Markets can comprise new business fields or new regional markets that your company has not yet addressed. New Markets typically offer  large growth dynamics, but at the same time they carry uncertainties. This is why a detailed analysis is as much needed as a careful and balanced approach to market entry and go-to-market.

InNeMa supports you in your decision-process: whether to enter, how to enter and how to generate profitable business in new markets. We offer the full portfolio from preliminary analysis, optimal market entry form and the development of a specific go-to-market and growth strategy with the optimal business model for your new market. We offer consulting, analysis, and training services.